- calendar_today September 2, 2025
Apple is finding new ways to avoid Donald Trump’s trade war, and it involves flattering the president. Apple has been hit hard in the trade war and received a major reprieve on Wednesday. Trump announced the company will be exempt from a 100 percent tariff on semiconductors, shielding the Cupertino tech giant from a penalty that would raise prices on the iPhone around the world. The exemption came on the same day Apple promised an additional $100 billion in investment in the U.S. and delivered Trump a personalized, gold statue.
The gift, according to Apple CEO Tim Cook, was made by Corning, an Apple supplier known for specialty glass in iPhones. The cut piece is a large circle made from glass with an oversized Apple logo in the middle. The Utah-made statue had a 24-karat gold base with Trump’s name engraved on it. Cook signed a note that read “Made in America” before he presented the statue to Trump.
Trump was feeling magnanimous after Apple’s gift, nodding to the symbolism. “We appreciate it very much. This means we will have no charge when we put the tariffs on,” he said in the Oval Office. Trump, who has long encouraged Apple and other corporations to produce more goods in the U.S., said Apple, and any company building American factories, will be exempt from the tariff when it goes into effect. Apple has been a frequent target in Trump’s trade war, receiving repeated public browbeating over the location of its supply chain.
The tariff exemption was just the latest reversal in an increasingly long-running feud. Trump has focused public ire on Apple in recent months after iPhones moved to India rather than the U.S. “With respect to Apple, if they made their product, the iPhone, in our country, we would not be charging them massive tariffs on China. If they built their plant in the United States, they would pay no tariffs,” Trump said in March.
In April, Trump promised trade policy would result in “Made in America” iPhones. By May, the comments became more barbed. Trump tweeted he had a “little problem with Tim Cook” while visiting the Middle East and later called the CEO directly. According to reports, Trump admonished Cook, saying, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Experts have said that shifting iPhone production to the U.S. would be an immensely difficult process, if it’s possible at all. Supply chain logistics alone will take time. Despite that, the Trump administration doubled down. Commerce Secretary Howard Lutnick even suggested Apple might use “robotic arms” to simulate the same labor conditions it enjoys in China.
Cook’s charm offensive is apparently working, though. Despite Trump’s demands that Apple make all iPhones in the U.S., the president no longer insists the company take that particular step. Trump said Apple’s investment plans and stated goal to produce components in the U.S. were “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” Instead, Trump has softened his demands, at least for now.
Cook also said it’s “certainly possible” to make iPhone semiconductors, glass, and Face ID modules in the U.S. Already, those components are produced domestically. But Cook did not commit to bringing iPhone assembly to the U.S., saying production would “continue to take place outside of the U.S. for a while.”
Apple is not shy about committing to investment pledges and making symbolic gestures to buy time. Cook charmed Trump by suggesting Apple would make big investments in the U.S. as early as Trump’s first term. Trump boasted Apple would construct three “big, beautiful” plants in the U.S. As it turned out, only one was built—and it was for face masks, not consumer electronics.
Apple has committed to a total of $600 billion in U.S. investment over the next four years. To be sure, it’s a significant sum. But analysts told Reuters the pledge is more likely reflective of Apple’s regular spending behavior and similar to commitments it made under both the Biden administration and Trump’s first term. The company is not offering much, if anything, it wasn’t going to do already.
Trump has warned companies that fail to make such investments could be subject to retroactive tariffs. So far, Apple seems to be following a plan it had in place before the tariff announcements, keeping iPhone assembly overseas while still investing in the U.S. The calculus on tariffs for the company likely hasn’t changed, and Trump has been willing to let it slide—temporarily.
Wall Street is praising Apple’s public capitulation to Trump’s demands. Nancy Tengler, CEO and CIO of Laffer Tengler Investments, told Reuters that the company’s investments in the U.S. were “a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”
Cook has effectively used a mix of charm, symbolic gifts, and highly conditional investment pledges to placate Trump and buy Apple time. Trump is happy to frame the announcement as a win for “Made in America” iPhones, but the company is free to keep most of its complex manufacturing overseas without incurring tariffs.





