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- calendar_today October 25, 2026
Danielle Parton Selected as Dolly Parton Estate Brand Ambassador
The estate of music icon Dolly Parton has announced Danielle Parton as its new official brand ambassador. The move aims to celebrate Dolly Parton’s legacy and foster connections with fans, while highlighting the distinct achievements of another Parton family member.
A Diverse Path Shaped by the Parton Family Legacy
Although Danielle Parton is Dolly’s niece, she has taken a different path from her famous aunt. The estate describes Danielle as exhibiting the quick wit, strong work ethic, and independent spirit that have long defined the Parton family. Many in East Tennessee may not know Danielle’s name, but her contributions are far-reaching, both in aviation and entrepreneurship.
Education and Early Career in Aviation
Danielle Parton was the first woman in her family to earn a four-year college degree, graduating from Belmont University in Nashville in 1998 with a Bachelor of Arts in Business Administration. Shortly after, she embarked on a career in aviation, starting as a flight attendant at American Airlines and later joining Southwest Airlines. Her pursuit of flying did not stop there, as she advanced her career to become a pilot.
Distinguished Military Service with the Air National Guard
Danielle served in the Air National Guard for two decades, flying with the 118th Wing in Nashville, the 123rd Airlift Wing in Louisville, Kentucky, and the 164th Airlift Wing in Memphis. Her military service included piloting C-130 and C-5 aircraft in worldwide missions and combat zones. In 2012, she became an aircraft commander, taking on leadership roles and deploying multiple times. Danielle also contributed as chief of public affairs for the 118th Wing, accumulating thousands of flight hours throughout her military tenure.
Ongoing Commercial Pilot Career
In 2014, Danielle’s aviation career reached a new milestone when she joined one of the world’s largest commercial airlines. She currently flies the Boeing 787, continuing her work as a commercial pilot alongside her other ventures.
Entrepreneurial Efforts: Shine Girl Distillery in Pigeon Forge
Inspired by her family’s deep roots in Sevier County and a history connected to moonshine-making, Danielle launched her own business, Shine Girl Distillery, in 2022 in Pigeon Forge. The distillery’s brand reflects the traditions of both the Parton and Noland families, incorporating elements from her father, Bobby Lee Parton, and her mother, Doris Maxine Noland. Shine Girl Distillery honors the parton family legacy while infusing Danielle’s own innovative perspective into the craft.
Family Ties and Ongoing Pursuits
Danielle’s relationship with her aunt, Dolly Parton, remains close. In 2025, Dolly delivered a speech at Danielle’s military retirement, expressing mutual pride in each other’s accomplishments. The estate continues to recognize Danielle’s connection to the Parton family as a significant aspect of her story, while also celebrating her distinct and practical approach to life.
Facing New Challenges with Resilience
While taking on the role of brand ambassador and running her business, Danielle Parton is currently navigating a breast cancer journey. Dolly’s estate described her as approaching this new chapter with resilience and authenticity, qualities long associated with the Parton family’s enduring spirit.
Source: wkrn.com.
